CL
Monthly Recurring Revenue
$48,247 $46,831 $42,519 $31,204
+12.3% +10.1% +36.4% +54.7%
Active Users
2,847 2,634 2,391 1,847
+8.1% +10.2% +19.1% +54.1%
Churn Rate
1.2% 1.4% 1.8% 2.3%
-0.3% -0.2% -0.5% -1.1%
Net Promoter Score
72 70 68 61
+4 +3 +7 +11
Revenue Over Time
Monthly recurring revenue trend
$60K $45K $30K $15K $0
Mon Tue Wed Thu Fri Sat Sun
$60K $45K $30K $15K $0
Jan 12 Jan 19 Jan 26 Feb 2 Feb 9
$60K $45K $30K $15K $0
Nov Dec Jan Feb
$60K $45K $30K $15K $0
Mar May Jul Sep Nov Jan
Revenue by Plan
Distribution across pricing tiers
$48,247 Total MRR
Pro $21,711 45%
Team $14,474 30%
Enterprise $7,237 15%
Starter $4,825 10%
Total Revenue
$578,964
+18.4%
ARPU
$16.95
+3.2%
Lifetime Value
$847
+12.7%
Expansion Revenue
$8,247
+24.1%
Monthly Revenue
Revenue comparison by month
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Top Accounts by Revenue
Highest MRR contributors
Account Plan MRR Growth Status
Acme Corporation Enterprise $3,247 +15.2% Active
TechFlow Inc Enterprise $2,891 +8.7% Active
Quantum Labs Team $1,847 +22.3% Active
DataPulse Team $1,524 +5.1% Active
NexGen Solutions Pro $1,247 -2.4% At Risk
CloudBase Pro $987 +11.8% Active
Orbit Systems Team $892 +18.9% Active
Prism Analytics Pro $756 -7.2% Churned
Velo Dynamics Starter $624 +31.4% Active
Apex Digital Pro $589 +4.6% Active
Usage Heatmap
Activity intensity by day and hour
Mon
Tue
Wed
Thu
Fri
Sat
Sun
12a3a6a9a12p3p6p9p
Less
More
Feature Adoption
Active usage by feature
Dashboard
94%
Reports
87%
API Access
72%
Webhooks
63%
Team Sharing
58%
Custom Alerts
45%
Exports
38%
SSO
24%
Audit Logs
19%
API Calls
Request volume over time
500K 375K 250K 125K 0
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Cohort Retention Analysis
Percentage of users retained by monthly cohort
Cohort Month 0 Month 1 Month 2 Month 3 Month 4 Month 5 Month 6
Jul 2025412 users 100% 82% 71% 64% 58% 53% 48%
Aug 2025389 users 100% 84% 73% 66% 61% 55%
Sep 2025445 users 100% 86% 76% 70% 63%
Oct 2025467 users 100% 88% 78% 72%
Nov 2025501 users 100% 89% 80%
Dec 2025523 users 100% 91%
Jan 2026547 users 100%