Marigold Home Cleaning · growth engagement · June 2026

A buyer with a card in hand can't actually buy from you.

This folder is the fix: a full diagnosis, a rebuilt site you can preview, and a 90-day plan with every task costed in minutes. It was built to be acted on this week, not admired and filed.

0ways to see a price and book online today — the one number the whole engagement turns on measured
~11.8×value of one recurring household vs. a one-time clean, per year estimate
6named demand leaks in the current site — two of them critical measured

Have 20 minutes? Do this, today

  1. Open the live marigoldhome.co on your phone and try to book a clean and see a price without calling. You can't — that's the whole diagnosis, felt in your own thumbs. ~5 min
  2. Read Chapter 0 of the book — “the one-number diagnosis.” It's two pages and it frames everything else. ~8 min
  3. Open the plan and approve Phase 1 (the 60-second booking flow with a real on-screen price). It's the move every other fix depends on. ~7 min

The documents

Act

The Plan

The 90-day rebuild in four phases, gates between them, every task with an owner and a minute count. Start here if you want to move.

4 phases · ~15-min read See

The new website, guided

The rebuilt Marigold site in a preview browser, with the persuasion reasoning beside every section and a link back into the book.

Multi-page · annotated Understand

The Book

The full analysis: the diagnosis, the “trusted with a key” position, the five customer groups, and the execution argument.

5 chapters · glossary Grow · primary

Recurring households GTM

The go-to-market for the one product that compounds: copy, posts, emails, and a calendar — all paste-ready, aimed at busy Durham households.

Deck · paste-ready

The deep path

When you have a longer sitting and want the whole argument in order, read it like this — honest time costs, no padding:

  1. The book, cover to cover — diagnosis, position, customers, then the rebuilt site and plan in one chapter. The glossary translates every term of art to one plain breath; the dotted words link to it. ~40–50 min
  2. The website preview — walk the rebuilt pages with the notes open, then click “From the book” on any note to see the reasoning in full. ~15 min
  3. The recurring-households GTM deck — how you'd actually fill the rebuilt booking flow with demand. ~15 min
  4. The plan, a second time — now that you've seen why, argue with it, mark the tasks you'll own, and re-read the Phase 1 gate. ~15 min